/// Marketing Predictions for Season 18 Cast of Dancing With the Stars

March 17, 2014  |  Media Week

By David Schwab, Octagon First Call Season 18 of Dancing With the Stars kicks off Monday night with some big changes—most notably, Erin Andrews is the new co-host, replacing Brooke Burke. Like Burke, Andrews is a past competitor—she finished third on Season 10. Andrews has a strong (mostly male) fan base from her days on ESPN and current gig with Fox Sports, so this new role should make her more of a household name with women. She is already busy in the endorsement space, with current and past deals including Reebok, TruBiotics, Diet Mountain Dew and Ticketmaster. It's also worth noting that Burke is still incredibly relevant and popular with brands, especially with her ModernMom.com platform reaching women 25-54.

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Marketing Predictions for Season 18 Cast of Dancing With the Stars



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