/// Bazinga! CBS Renews The Big Bang Theory Through 2016-17

March 12, 2014  |  Media Week

Nerds rejoice: CBS has renewed The Big Bang Theory for another three years, ensuring that Leonard, Sheldon and the rest of the gang will be yukking it up through the 2016-17 broadcast TV season. The duration of the pickup is not a shocker; when CBS last renewed Big Bang back in January 2011, it was for a three-season run. Now in its seventh season, Big Bang is broadcast’s top-rated scripted series, averaging a 5.3 in the adults 18-49 demo, per Nielsen live-plus-same-day data. (The Walking Dead is far and away the highest-rated show on the tube, averaging a whopping 6.7 in the dollar demo through the first 13 episodes of its fourth season on AMC.) With massive deliveries of advertiser-friendly viewers comes premium unit costs. According to media buyers, the average price of a 30-second spot in Big Bang during the upfront was a cool $326,260, making the show network TV’s most valuable scripted real estate . “Comedy is a big part of our schedule, and The Big Bang Theory is the biggest comedy force on television,” said Nina Tassler, chairman, CBS Entertainment, by way of announcing the renewal.

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Bazinga! CBS Renews The Big Bang Theory Through 2016-17


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