/// Solid Sampling for NBC’s Believe

March 11, 2014  |  Media Week

In a night dominated by ABC’s Bachelor postmortem, a special preview of NBC’s new Sunday drama series Believe drew a fair amount of sampling. According to Nielsen fast national data, the 10 p.m. airing of Believe delivered 10.7 million viewers and a 2.7 in the adults 18-49 demo, marking a 4 percent increase versus the spring premiere of Revolution a year ago. Believe was flat when compared to the most recent installment of the regular time slot occupant, The Blacklist , which scared up 11 million viewers and a 2.7 in the dollar demo on March 3. Believe retained 73 percent of the lead-in supplied by The Voice, which tied a season low with a 3.7 rating. Half-hour retention was strong, as the 10:30 p.m.-11 p.m. segment averaged a 3.7, or 95 percent of the 3.9 Believe drew in the front half. Upon shifting to its regular Sunday 9 p.m. slot on March 16, Believe will lead into another new midseason effort, the Gillian Anderson-Dermot Mulroney thriller Crisis .

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