/// 7 Ways Television Marketing Is Big At SXSW

March 11, 2014  |  Media Week

From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamp all over Austin. It is clear that the marketing of television to SXSW attendees is just as important as any other medium. Here are just a few examples. HBO—Game of Thrones HBO is everywhere in Austin. Not only are there Iron Throne pedicabs whizzing around town, but the premium cable channel has teamed up with virtual reality headset manufacturers Oculus Rift in order to give attendees a virtual experience of the show. Oculus Rift & Game of Thrones exhibit at #SXSW lets users experience The Wall http://t.co/XGKraWMmns pic.twitter.com/FlGQUcMzQx — Inside (@inside) March 7, 2014


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