/// Resurrection Breathes New Life Into ABC Sunday

March 10, 2014  |  Media Week

ABC on Sunday night got a much-needed shot in the arm, as the series premiere of its supernatural drama series Resurrection put up big numbers at 9 p.m. In an already frenzied time slot, the one-hour premiere was the night’s most-watched, highest-rated broadcast, averaging 13.3 million viewers and a 3.6 rating in the adults 18-49 demo. Resurrection now stands as the season’s third highest-rated network debut, trailing only ABC’s Marvel’s Agents of S.H.I.E.L.D. (4.7 on Sept. 24) and NBC’s The Blacklist (3.8 on Sept. 23). Per Nielsen fast affiliate data, Resurrection was the highest-rated midseason opener since NBC pulled back the curtain on Smash (3.8) in February 2012. Resurrection’s big opening night put an end to a series of weak performances on ABC. On Jan. 2, the now-cancelled spy drama The Assets bowed to a 0.7 in the dollar demo, while Killer Women fared only slightly better five nights later (0.9). Meanwhile, after bowing to a 1.1 in the demo on Feb. 25, the Kyle Killen lark Mind Games fell to a 0.6 the following Tuesday. When compared to the season opener of the previous time slot occupant, Revenge, Resurrection was up 57 percent in the demo. The premiere was ABC’s biggest Sunday night launch since October 2011, when Once Upon a Time bowed to a 4.0 rating. ABC put a lot of promotional elbow grease into the Resurrection launch, giving the show a leg up during its broadcast of the 86th Academy Awards.

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Resurrection Breathes New Life Into ABC Sunday



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