/// Cartoon Network Upfront: Established Names and an Invitation to Native Advertisers

March 10, 2014  |  Media Week

Cartoon Network is forgoing a traditional New York advertiser presentation for a second year running, but the kids' network hasn't been idle: new series including offbeat comedy Clarence and Elijah Wood-starring miniseries Over the Garden Wall are a part of the network's 2014-15 slate. But the real juice in the network's new list of green-lights seems to be in the world of established intellectual property. The network's next major project is its digital “micro-network,” Cartoon Network Anything, which will include new short form—very short-form, like 10-15 seconds—content optimized for mobile viewing. It's where the network will be pushing its ad sales the hardest, from the sound of the statement: Network reps touted “unique sponsorship opportunities for Cartoon Network’s business partners” and called it “a perfect platform for native advertising,” which has been a very successful strategy for Adult Swim. “Cartoon Network Anything invites innovative advertising and sponsored content that suits the medium and that will feel organic to the overall micro-network,” the statement said. CN has a new version of the Tom & Jerry Show in the works, along with Wabbit—A Looney Tunes Production (a Bugs Bunny series), Be Cool Scooby-Doo (self-evident), Sonic Boom (following Sonic the Hedgehog), and two shows with toy company tie-ins—Lego's Ninjago: Masters of Spinjitsu and Takara Tomy's Beyraiderz, an anime series that features toys sold in the U.S

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Cartoon Network Upfront: Established Names and an Invitation to Native Advertisers


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