Troy Young

/// Troy Young

March 6, 2014  |  Engage14

Troy Young

Troy Young, President of Heart Magazines Digital Media

Troy Young is president of Hearst Magazines Digital Media. In this position, Young oversees the digital content, technology, operations, revenue, product and business development strategies for the magazine division’s 26 online brands, which total more than 60 million unique visitors and 640 million page views monthly.

Hearst Magazines Digital Media manages 26 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com.

Prior to Hearst, Young, a digital media executive and entrepreneur with 20 years of experience in digital publishing and advertising, was president of Say Media. He joined Say (previously VideoEgg) in its early stages and shaped its corporate, product and brand strategy, built and led the marketing, sales and editorial organizations, and oversaw acquisitions. Young developed the content portfolio to include fast-growing brands xoJane, Remodelista and ReadWrite and created a groundbreaking advertising approach and engagement pricing model, growing the company to $100 million in revenue.

Before Say, Young was chief experience officer of the Omnicom digital agency Organic, advising on strategy and creating award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held board and advisory roles with a number of digital media, mobile and commerce companies, including Refinery29—the digital media and e-commerce website in which Hearst is an investor—BuzzMedia (now Spinmedia), a digital publisher of pop culture and music brands, and ticketing and e-commerce platform CrowdSurge.  In 2013, Young made the Folio 100 – a list of the most influential and impactful media professionals of the year – and was one of MIN’s Most Intriguing People.

 

 

 

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