/// Rob Rodriguez Will Make Sure His New Network Gets His Movies First
At a breakfast at the Lamb's Club in Manhattan today, Robert Rodriguez, founder and chairman of the El Rey Network, was voluble on topics ranging from the vampire prosthetics in From Dusk Till Dawn to his network's new sponsorships. The presser featured commentary from other execs—notably vice chair Scott Sassa—but for the most part, it was the Rob Rodriguez show. Indeed, Rodriguez seems to have had hand in everything from the promotion of the movies he's buying to fill airtime (Tarantino helped him winnow down the list and now emails him when Starsky and Hutch is on) to windowing on his own films, which he plans to write into his director's contracts. “I'll build that in going forward,” he told Adweek. “All roads lead to El Rey.” The famously prolific writer-director is adding “network big-shot” to his lengthy resume, and his pitch to press this morning was chiefly that El Rey is going to be a “pipeline to the audience” for talented up-and-comers, especially from the Hispanic community. That market is both vast and hard-to-reach, but with the backing of Univision
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