Not Everyone Likes Native Advertising

/// Not Everyone Likes Native Advertising

February 26, 2014  |  Blog

Native advertising practically seems like a staple among publications these days. But some people don’t think it’s the right way to go when it comes to advertising. According to Bob Garfield, who writes for The Guardian, native ads mislead readers.

In the article, he explains how such ads basically trick people into reading them, assuming they are actual journalistic articles that seek to educate rather than market a product or service.  Though they are always marked as advertising, usually with terms like “sponsored content,” they often look the same as the other articles within the publication. Bob states, “The result is not merely deceiving to readers, it bespeaks a conspiracy of deception among publishers, advertisers and their agencies.”

What do you think of native ads? Have you ever felt duped by assuming they were just another article? Check out The Guardian to learn what else the author has to say about native ads.

Image credit: Spencer E. Holtaway

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