/// NBC to Promote New Comedies After Final Night of Olympics, Closing Ceremony

February 17, 2014  |  Media Week

NBC is putting an end to all the post-Olympics monkey business. Two years after making viewers go ape by interrupting the closing ceremony of the London Games with a preview of the simian sitcom Animal Practice , the broadcaster is taking a much more cautious approach in Sochi. The plan for next Sunday’s prime-time broadcast is to air two hours of edited curtain-closing footage, followed by the commercial-free premiere of Growing Up Fisher . The single-camera effort stars J.K. Simmons as an irascible blind attorney and is of a piece with NBC’s move toward broad family comedies. While Fisher is certain to draw a healthy amount of sampling—at the very least, the closing ceremony should provide a lead-in of some 20 million viewers—if recent trends are any indication, the artificial buzz generated by a postevent premiere will be ephemeral at best. (After bowing out of a blockbuster 49ers-Saints game on Nov. 17 , Fox’s Almost Human the very next night plummeted more than 25 percent in the 18-49 demo.) On Saturday, immediately after the final night of competition, NBC will roll out its other new midseason comedy, About a Boy . Originally developed for Fox in 2003, Boy stars David Walton and Minnie Driver. Both shows will have their time slot premieres on Tuesday, Feb. 25.


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