/// Adult Swim Is Now Touring U.S. Colleges With an Inflatable Fun House

February 11, 2014  |  Media Week

Yes, you read that correctly: Adult Swim is making the rounds with a gigantic black-and-pink blow-up castle filled with (sponsored) attractions like a KFC-branded rotating mirror-tunnel, a cage in which participants are required to sing for their freedom—that one belongs to Ice Breakers—and sundry other extremely weird attractions. We saw this nonsense last summer at San Diego Comic Con, and it's a good time. I don't remember the Tippy Tunnel, but the again, I don't remember much about the experience generally, and have only a T-shirt to prove I was there. Yes, the T-shirts will be a feature of the revitalized Fun House, too. From February to May, the castle will tour colleges around the U.S., notably U.C. Riverside, Texas A&M, Auburn and some others—10 schools over 12 weeks, in all. It's an unorthodox ad buy, to put it mildly, but KFC and Hershey (which makes Ice Breakers) are getting spots on the network as part of their sponsorship of the various dizzy-making attractions. Those spots will also promote awareness of the Fun House on air, beginning rotation on Adult Swim on Feb. 24.

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Adult Swim Is Now Touring U.S. Colleges With an Inflatable Fun House



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