/// Nothing Can Stop The Walking Dead

February 10, 2014  |  Media Week

The mid-season premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in the adults 18-49 demo. Season 4 resumed Sunday night against NBC’s coverage of the 2014 Winter Olympics and a special live tribute to the 50th anniversary of The Beatles’ triumphant arrival in the U.S. On the premium cable front, Dead battled HBO’s killer new drama series, True Detective, and Showtime’s bibulous comedy, Shameless. While Sunday’s installment of TWD was down slightly in overall reach when compared to the Oct. 13 season premiere (16.1 million), it matched its earlier demo delivery. Meanwhile, Dead grew nearly 35 percent versus its Season 3 mid-winter premiere (6.1 on Feb. 10, 2013). Dead remains the No. 1 show in the dollar demo among all scripted series, broadcast or cable. Only the NFL delivers a bigger crush of viewers in the target demo. “With a number of high-profile choices on television last night, for The Walking Dead to deliver record ratings is remarkable. Thanks to the fans, who have been so supportive of this show in so many ways. We share your passion for this world,” said Charlie Collier, AMC president, by way of acknowledging the show’s rabid fan base. “I speak for everyone at AMC in expressing my sincere appreciation and our shared excitement for the journey ahead. Chocolate pudding for all!”

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