/// HLN Refocuses on Viral, Social Content

February 10, 2014  |  Media Week

HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like ” Is America Ready for a Gay NFL Player? ” (not coincidentally also the front-page story on BuzzFeed, which broke news of the major rebrand this morning). The network is making its website a friendlier place to find whatever's a big deal on Facebook or Twitter at the moment, and Turner (which owns HLN) announced this morning that it would be replacing What Would You Do, its 10 p.m. hidden-camera show, with a syndicated series called RightThisMinute. WWYD will continue running at 5 p.m. The new show will find “the most captivating web videos and the stories behind them as they break,” with the aspiration of locating videos before they go viral.


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