/// NBC Snows Over Rivals in First Night of Winter Olympics

February 7, 2014  |  Media Week

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 19.6 million viewers and a preliminary 5.8 rating among adults 18-49. Because the first night of competition was uncharacteristically scheduled before the Opening Ceremonies, event-to-event comparisons may be a bit misleading. That said, on Saturday, Feb. 13, 2010, during the premiere night of activities during the Vancouver Games , NBC delivered 26.2 million live-plus-same-day viewers and a 7.6 in the dollar demo. At the risk of making any apples-to-hand grenades comparisons, last night’s Sochi coverage was down 24 percent versus the relative night four years ago. As fast national data is culled from 56 metered markets, representing roughly 70 percent of all U.S. households, the live-same-day numbers for Thursday night are likely to change. Upon adjustment, the bonus night of figure skating, snowboarding and freestyle skiing should come close to meeting NBC’s ratings guarantees for its entire 18-night package. Preliminary data pegs the network’s average household rating at an 11.8. Among the top local markets tuned in last night were: Minneapolis, (17.7 rating/29 share); Indianapolis (17.0/28); Kansas City (16.1/25); Denver (15.5/25) and Oklahoma City (15.3/22). The Opening Ceremonies begin tonight at 7:30 p.m. EST and will run until roughly 11:30 p.m. After the local news, NBC will air the final episode of Late Night with Jimmy Fallon. The man who Fallon will replace as the host of The Tonight Show went out with a bang Thursday night

NBC Snows Over Rivals in First Night of Winter Olympics

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