/// Ratings ‘Falter’ as Super Bowl Disappoints

February 3, 2014  |  Media Week

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen data, Super Bowl XLVIII delivered an estimated 96.9 million viewers and a 34.4 rating in the adults 18-49 demo. While that’s down significantly from last year’s fast nationals (108.6 million viewers and a 38.5 in the demo), we won’t have a more accurate picture of how the numbers will shake out until the final live-plus-same-day numbers are released later today. (Because fast nationals are not time zone adjusted, they are directional at best. If the numbers hold—and they almost certainly will not—Super Bowl XLVIII will stand as the least-watched NFL championship tilt in seven years.) Given the pasting Seattle gave Denver—the Seahawks had already posted 22 unanswered points by halftime, and things would only go downhill from there—it’s no surprise that the ratings suffered as the night went on. (And on. And on…) While some

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