/// Anheuser-Busch Is the Super Bowl’s Top Sponsor

January 31, 2014  |  Media Week

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of Budweiser and Bud Light is the biggest backer of the NFL championship tilt isn’t at all surprising; on average, the brewer scoops up four-and-a-half minutes of air time, mixing it up with 30- and 60-second executions. Bud Light is an official NFL sponsor , supplanting MillerCoors’ Coors Light in April 2011 after a decade-long hiatus.

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