/// Social Media Stats Don’t Bode Well for ‘I, Frankenstein’ at Box Office

January 24, 2014  |  Variety

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns… Read more

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