/// Rake’s Charm Offensive Fails to Hook Viewers

January 24, 2014  |  Media Week

Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake , failed to drum up much business Thursday night. According to Nielsen fast national data, the Greg Kinnear vehicle delivered a mere 7.06 million viewers and a 1.7 in the adults 18-49 demo, making it Fox’s lowest-rated drama premiere since The Mob Doctor bowed in September 2012. (That doomed genre mash-up arrived to an anemic 5.11 million viewers and a 1.5 in the dollar demo.) Rake’s performance was particularly disappointing, given its strong lead-in and a watered-down competitive slate. At 8 p.m., American Idol delivered 12.1 million viewers and a 3.3 in the demo, down 13 percent from last week’s preliminary rating (3.8). If the ratings hold up, Rake will have squandered nearly half (49 percent) of its Idol lead-in. Viewers seemed to have decided early on that Rake wasn’t for them, as deliveries in the second half-hour dropped 16 percent to a 1.6, down from a 1.9 rating at the top of the hour. Season-to-date, the Big Four nets have rolled out 15 new drama series. While Rake’s opening numbers are nothing to write home about, this was hardly the lowest-rated drama premiere of 2013-14. The ABC potboiler Betrayal bowed Sept. 29 to a 1.5 in the demo, while its Lucky 7 and NBC’s Ironside both drew a 1.3 in their respective openers. At the bottom of the heap lies Killer Women



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