/// How IFC Got Alex Prager to Shoot Portlandia Ads in the Style of Her Fine-Art Photos

January 16, 2014  |  Media Week

IFC just released the key art for season 4 of Portlandia, and the photos are fantastic. Not only did the network get the great young photographer Alex Prager on board—she decided to shoot the ads in the style of her “Face in the Crowd” photos (many of which are on display through March 9 at the Corcoran Gallery of Art in Washington, D.C., and at Lehmann Maupin in New York through Feb. 22). It's almost like getting a couple of non-advertising Prager originals as gift. AdFreak spoke on Thursday with Blake Callaway, IFC's svp of marketing, about how Prager got involved, and how the two photos will be used differently in the media buy. How did Alex get involved with this

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How IFC Got Alex Prager to Shoot Portlandia Ads in the Style of Her Fine-Art Photos


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