/// Ford, Coca-Cola Return for Season 13 of American Idol

January 16, 2014  |  Media Week

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and Coca-Cola, which have served as official Idol sponsors for each of the past 12 previous seasons, will be in the wings in Boston’s Marriot Copley Place when the show reconvenes for the first round of auditions tonight at 8 p.m.

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