/// Voiceless Blacklist Drops, Intelligence Plummets

January 14, 2014  |  Media Week

The return of NBC’s The Blacklist on Monday was undermined somewhat by a softer lead-in, but the season’s No. 1 new series still managed to dominate the 10 p.m. time slot. According to Nielsen fast national data, the James Spader procedural delivered 9.11 million viewers and a series-low 2.5 in the adults 18-49 demo, marking a 22 percent drop from its most recent original broadcast (3.2). The Blacklist had been on a six-week hiatus before it returned last night with its 11th episode. Until Monday’s return engagement, The Blacklist had only dipped below a 3.0 in the demo once before, notching a 2.9 rating on Nov. 4. Although NBC heavily promoted the thriller’s return, the ratings decline was not wholly unexpected, given that The Voice is no longer buttressing The Blacklist’s numbers from 8-10 p.m. Broadcast’s No. 3 show returns for its sixth cycle on Tuesday, Feb. 24, the day after NBC wraps its coverage of the Sochi Winter Olympics. If The Blacklist’s deliveries were watered down by a weak lead-in—a special installment of America Ninja Warriors drew a 1.9 in the demo, whereas The Voice’s Monday Night show averaged a 4.0—CBS seems to have lost its footing entirely in the hour. After bowing to 16.5 million viewers and a 2.4 rating in a special Tuesday night post-NCIS premiere, the new sci-fi drama Intelligence took it on the chin in its regular time slot. Per Nielsen, the Josh Holloway vehicle averaged just 6.11 million viewers and a 1.1 18-49 rating, down 54 percent from its opener

See more here:
Voiceless Blacklist Drops, Intelligence Plummets


newEngagebanner

Leave a Reply