/// Web Design Company Will Have Ads During Super Bowl Alongside Global Brands
Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl. Amid a field of global brands and top-tier ad agencies, Squarespace will be a a bit of an outlier, with limited national awareness and a spot produced entirely in-house. The ad was even directed by the company's chief creative officer, David Lee, who previously served as TBWA Worldwide's digital executive creative director. Los Angeles-based Quigley-Simpson is serving as the media agency for the ad buy. The spot represents a bold move by the content-management company, which primarily advertises digitally and by sponsoring podcasts.
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Web Design Company Will Have Ads During Super Bowl Alongside Global Brands