/// Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV’s New Horror Stories

January 8, 2014  |  Media Week

It's been nearly two years since DirecTV and Grey New York launched their “Cable Effects” ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time, the formula has remained essentially the same, with mundane annoyances escalating quickly into life-wrecking chaos. Will the laughs keep coming this year as the campaign treads back over entertaining but familiar ground, taking characters from disappointment to depression to borderline catastrophe? Decide for yourself with the three new spots below, which highlight job loss, gorilla attacks, riots and facial swelling as just a few potential downsides of going with one of DirecTV's cable competitors. In the best spot of the lot, “Don't Become a Local Fisherman,” we watch as a man's attempt at a stress-free vacation turns him into an island pariah stranded away from home. In another spot, a man's decision to try hang-gliding ends in urban anarchy and violence against the elderly. You can probably guess what happens in the third spot, called “Don't Get Body Slammed by a Lowland Gorilla.” The ads are solid, though Grey and its client have clearly reached a moment of choice frequently faced by the wacky experimenters at Geico and The Martin Agency: Does this campaign have the legs to keep getting laughs for years to come, or should it be retired early enough to ensure it's remembered fondly? CREDITS Client: DirecTV Agency: Grey, New York



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