/// Dallas Cowboys Are Tops on TV, if Not in Your Hearts

January 7, 2014  |  Media Week

Love ‘em or loathe ‘em—and according to a recent poll , most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of the top 10 most-watched regular season NFL games featured Jerry Jones’ minions. According to Nielsen live-plus-same-day data, Dallas suited up for the biggest showcase of the 2013 campaign, drawing 31.7 million viewers on Thanksgiving Day with its 31-24 win over Oakland. While that was the regular season’s biggest TV turnout, with a 14.3 household rating, it was not the highest-rated game. That honor went to CBS’ late national game on Dec. 1, a Broncos-Chiefs air war that delivered a massive 16.7 rating. Dallas also put up big numbers with an assist from the NFL’s two other top draws. On Oct. 6, in another CBS late game, the Cowboys hosted the Broncos in front of a national TV audience of 28.3 million viewers. The broadcast, which was available in every market but Phoenix, was the fourth most-watched NFL game of the season and delivered a 16.6 rating. As was the case with Denver, Green Bay appeared in three of the top NFL broadcasts, including the No. 2 (Packers-49ers, 28.5 million viewers) and No. 3 game (Packers-Lions, 28.3 million)

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Dallas Cowboys Are Tops on TV, if Not in Your Hearts

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