/// Wild Card Weekend Puts Up Huge Ratings

January 6, 2014  |  Media Week

In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting moments piled up, the ratings soared. According to Nielsen, NBC’s Saturday doubleheader averaged a record 30.8 million viewers and a 17.6 household rating, marking the highest deliveries since the NFL expanded the playoff field back in 1990. The early game established the tone for the entire weekend. Spearheaded by a frenzied Andrew Luck, who threw four touchdown passes and scooped up a fumble for a ground score , the Colts’ improbable 28-point comeback over the Chiefs was the second largest in league history. With an average delivery of 27.6 million viewers (up 17 percent from last year’s Houston-Cincinnati broadcast), the Colts-Chiefs battle now stands as the second most-watched early Saturday Wild Card game ever

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Wild Card Weekend Puts Up Huge Ratings

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