/// H&M to Run First Shopping-Enabled Super Bowl Ad on Samsung Smart TVs

January 6, 2014  |  Variety

Retailer H&M will run an ad during Fox’s telecast of the Super Bowl XLVIII next month that will mark a technology first on TV advertising’s biggest stage — some viewers will be able to buy featured merch directly from their TV remotes. However, only a fraction of the U.S. audience for Fox’s Feb. 2 broadcast… Read more

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