/// Community Earns Low Grades, The Assets Is D.O.A.

January 3, 2014  |  Media Week

It was a case of feast or famine on the first night back after broadcast’s long holiday hiatus, as CBS’ Thursday night comedy lineup put up big numbers, while premieres on NBC and ABC went largely ignored. According to Nielsen fast national data, The Big Bang Theory put on its usual steamroller performance at 8 p.m., drawing 18.9 million viewers and a 5.3 in the adults 18-49 demo, marking the show’s third highest-rated episode of the season. In so doing, the CBS sitcom obliterated NBC’s returning Community, which delivered just 3.74 million viewers and a 1.3 in the demo in head-to-head competition. The return of prodigal showrunner Dan Harmon did little to boost Community’s Six Seasons and a Movie prospects, as the premiere was down 32 percent from last year’s opener (1.9), although it did tie time slot predecessor Parks and Recreation’s opening delivery for the 2013-14 campaign. A second all-new installment of Community fared no better, eking out a 1.2 in the dollar demo against a fresh episode of CBS’ The Millers (2.9, up 12 percent from its most recent first-run broadcast on Dec. 12). NBC’s Thursday night woes became even more pronounced as the night wore on, as freshman comedies Sean Saves the World and The Michael J. Fox Show returned to their lowest ratings to date. Both drew a 0.8 in the demo. At 9 p.m., CBS’ Robin Williams vehicle, The Crazy Ones , delivered a 2.0 in the 18-49 demo, up one tenth of a ratings point from its most recent original broadcast.

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Community Earns Low Grades, The Assets Is D.O.A.



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