/// Hearst’s Swartz Eyes B2B Media, Entertainment, for Growth
Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s newspaper division and the company’s chief operating officer, succeeded Frank Bennack Jr. last June , and his letter (full text here ) going out today makes clear he plans to continue on the path set by his predecessor. Bennack led a dramatic diversification effort during his 30-year tenure, expanding the company beyond its newspaper roots into broadcasting and syndication and the less-glamorous but highly profitable business media. He didn’t ignore print, either; Hearst’s $900 million acquisition of Lagard
- 04/28/2016 • How ‘The Americans’ Chooses Its ‘80s Ads, Like Brooke Shields’ Iconic Calvin Klein Spot
- 04/20/2016 • With These Products, Google Is Beefing Up Its Push Into TV
- 04/14/2016 • What’s Causing Vice’s Huge Fluctuations in Web Traffic?
- 04/14/2016 • TV One Just Nabbed the Cable Rights for Fox’s Smash Hit ‘Empire’