Archive for January, 2014

WWE Stock Hits Another High After BSkyB Renewal

January 31, 2014  |  Variety  |  No Comments

WWE’s rich new deal with BSkyB to air its shows in the United Kingdom and Ireland significantly boosted the company’s stock over the last two days. Shares of WWE are ending the week trading at $24.09, a gain of 3%. That’s after rising over 8% on Thursday to close at $23.22. It reached a new 52-week... Read more

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Anheuser-Busch Is the Super Bowl’s Top Sponsor

January 31, 2014  |  Media Week  |  No Comments

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of Budweiser and Bud Light is the biggest backer of the NFL championship tilt isn’t at all surprising; on average, the brewer scoops up four-and-a-half minutes of air time, mixing it up with 30- and 60-second executions. Bud Light is an official NFL sponsor , supplanting MillerCoors’ Coors Light in April 2011 after a decade-long hiatus.

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Oscar Unveils 6 Showcases for Nominees Leading Up to Awards

January 31, 2014  |  Variety  |  No Comments

The Academy of Motion Picture Arts & Sciences continues their tradition of scheduling a jam-packed week of events leading up to the March 2 Oscarcast, in which the org puts the spotlight on several of the categories. All will feature participation of the nominees, schedules permitting. The schedule: Tuesday, February 25, 7:30 p.m. Animated and... Read more

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Aereo Halts NYC Signups, Claiming Service Is at Capacity

January 31, 2014  |  Variety  |  No Comments

Aereo, the Internet TV startup facing a showdown with broadcasters before the U.S. Supreme Court, said it is no longer signing up users in its initial New York City market because it has no more antennas to rent out. The New York-based startup, whose investors include Barry Diller’s IAC, would not disclose how many customers... Read more

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Robert Zemeckis, Universal at Work on ‘Back to the Future’ Musical for West End

January 31, 2014  |  Variety  |  No Comments

Robert Zemeckis and screenwriter Bob Gale have teamed with Universal Stage Prods., producer Colin Ingram and Amblin Entertainment to turn 1985 time-travel comedy “Back to the Future” into a stage musical. Zemeckis, who directed the pic, and original screenwriter Gale will collaborate with theater helmer Jamie Lloyd to pen the book to the tuner, which... Read more

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Social News App Flipboard Aims to Be Even More Like a Magazine

Social News App Flipboard Aims to Be Even More Like a Magazine

January 31, 2014  |  Blog  |  No Comments

Flipboard has long professed to be the world’s first social magazine, a mobile-focused app serving up stories tailored to your interests. But soon enough, Flipboard will begin to act more like a magazine. In the coming weeks, Flipboard plans to slowly roll out features that will shape its current design to be more like traditional print publications, an addition to its already paper-like, flippable layout. Currently, Flipboard magazine readers primarily access Flipboard content — a mix of news stories, photos, audio and social network content — via a paginated layout on their mobile devices; users “flip” through pages with a swipe of the

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Facebook Quiets Skeptics With Audience Growth and Mobile Money

Facebook Quiets Skeptics With Audience Growth and Mobile Money

January 31, 2014  |  Blog  |  No Comments

Investors in Facebook (FB) who were anxious about a possible slackening in the social network’s membership growth can stop worrying. The company says 170 million new users joined the service over the last year, bringing its total to 1.23 billion active monthly users around the world. Here’s a little bit of context: Facebook added the equivalent of 73 percent of Twitter’ (TWTR)s user base to its membership rolls in 2013. That startling statistic came Wednesday afternoon amid an upbeat earnings report from the world’s largest social network. Continuing the trend in recent quarters, Facebook reported strong revenue growth with sales of $2.59

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PrecisionDemand Hires Former NBCU Exec Debbie Reichig as CRO

January 31, 2014  |  Media Week  |  No Comments

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics firm PrecisionDemand . The company, run by former Neilsenite Mandel, handles clients looking for more accurate targeting than traditional demo buys using client data and purchasing information. "They get so close to what we've all been looking for in television for a long time," Reichig told Adweek. "It's third-party data that increases the accuracy in targeting of a television buy substantially." Reichig said she felt like her career—which has included more than one stint as a researcher—"had been leading up to this point" and that she was looking forward to taking the product to market as PrecisionDemand tries to expand. PrecisionDemand's pitch is about minimizing waste: "Advertisers are already spending a lot of money; we want to help them to spend it better," Reichig said. "If you have a product that enhances television targeting, there are defintely applications for advertisers and there are definitely applications for networks." The exec has made headlines in the past by guaranteeing levels of engagement during her tenure at TruTV; now she'll be guaranteeing purchaser behavior with PrecisionDemand.

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XYZ Films Boards ‘Party Animal’ from Cult Norwegian Helmer Patrik Syversen (EXCLUSIVE)

January 31, 2014  |  Variety  |  No Comments

GOTEBORG – Doing one of the things it does best – tapping into original genre talent from the four corners of the globe – L.A-based XYZ Films has boarded “Party Animal,” a werewolf pic from cult Norwegian genre scribe-helmer Patrik Syversen (“Hellfjord”), taking sales rights to what its producers bill as the first modern Scandinavian... Read more

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Peter Greenaway Shoots ‘Eisenstein in Guanajuato’ in Mexico

January 31, 2014  |  Variety  |  No Comments

LONDON — Peter Greenaway has started lensing “Eisenstein in Guanajuato” in Mexico. International rights for the film are being handled by Rezo Films. The pic is produced by Bruno Felix and Femke Wolting for Submarine (“Last Hijack,” “Meet the Fokkens,” “Rembrandt’s J’Accuse”), and San Fu Maltha for Fu Works (“Blackbook,” “Winter in Wartime,” “Suskind” and... Read more

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