/// Late Start May Be Tempering China Mobile’s iPhone Preorders

December 30, 2013  |  All Things Digital


Apple’s iPhone won’t officially launch on China Mobile until January 17 , but the world’s largest mobile carrier began accepting preorders for them last week. And while early estimates say initial preorder numbers are high, they’re not quite as high as you’d think given the size of China Mobile’s subscriber base. Wedge Partners figures China Mobile accepted about 100,000 preorders for the iPhone 5s and 5c during the first two days of availability. Interestingly, that’s fewer than rival carriers managed when the devices first launched a few months back. In September, China Unicom racked up about 120,000 preorders and China Telecom about 150,000 for the 5s and 5c both. How is it that China Mobile, which currently provides cell service to over 763 million customers, is pulling in fewer iPhone preorders than its smaller rivals?

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Late Start May Be Tempering China Mobile’s iPhone Preorders


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