/// The 10 Most Epic TV Show Promos of 2013

December 20, 2013  |  Media Week

It was a mixed bag for TV generally in 2013, but not a bad year for TV promos—in fact, some of the most inventive ads on the dial (or the Web) were from folks promoting new or returning shows. For the most part, good marketers eschewed parades of “Our show is so great!” quotes, cliffhangery snippets of dialogue and trying to unironically mimic movie trailers—and just let a few powerful images, or sometimes a single powerful image, speak to the viewer. Sometimes it was a clever in-joke, sometimes a stylish montage, sometimes the sheer chutzpah of the idea. But we picked 10 of the promos that wowed us the most from a surprisingly large pool of good creative. From edgy cable fare like Archer to a broad network series like Community, there was plenty to love before the show even started. Tell us what you think (and what we missed) in the comments.


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