/// Netflix Doesn’t Have the Market Cornered on Binge TV: Zombies + Walter White Help AMC Win the Fall VOD War
Everyone* gets the concept of binge-viewing. And most people now associate binge-viewing with Netflix, in part because Netflix wants us to associate binge-viewing with Netflix . But if you want to gorge on episode after episode of your favorite show, you don’t necessarily have to pony up for Netflix, or for an iTunes season pass: Lots of you can watch lots of your favorite shows on your pay-TV provider’s on-demand system, for free. And many of you do. Time spent watching video on demand is increasing , even as traditional TV-watching flattens out and/or declines. Newest data point: In September and October, AMC Networks generated more video-on-demand orders than any other network, according to pay-TV tracker Rentrak.