/// Netflix Doesn’t Have the Market Cornered on Binge TV: Zombies + Walter White Help AMC Win the Fall VOD War
Everyone* gets the concept of binge-viewing. And most people now associate binge-viewing with Netflix, in part because Netflix wants us to associate binge-viewing with Netflix . But if you want to gorge on episode after episode of your favorite show, you don’t necessarily have to pony up for Netflix, or for an iTunes season pass: Lots of you can watch lots of your favorite shows on your pay-TV provider’s on-demand system, for free. And many of you do. Time spent watching video on demand is increasing , even as traditional TV-watching flattens out and/or declines. Newest data point: In September and October, AMC Networks generated more video-on-demand orders than any other network, according to pay-TV tracker Rentrak. Which makes sense, because in September, AMC wrapped up its final season of “Breaking Bad,” and in October, AMC kicked off a new season of “The Walking Dead.” The breakdown: AMC generated 15 million VOD orders in September — about five percent of all VOD orders that month — and 10 million in October. VOD critics/boosters, like Time Warner CEO Jeff Bewkes , argue that those numbers could be much bigger if pay-TV providers did a better job of promoting the stuff they have, and making their TV guides and interfaces less awful. And that’s very believable
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