/// NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break

December 19, 2013  |  Media Week

With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest of the broadcast pack. According to Nielsen C3 ratings for the period spanning Sept. 23-Dec. 1 (the most up-to-date figures available, given the three weeks required to process the data), NBC is averaging a 3.0 in the adults 18-49 demo, putting it a few lengths ahead of Fox (2.2), CBS (2.1) and ABC (2.0). The currency against which nearly all ratings guarantees are made, C3 is a blend of average live commercial ratings and three days of time-shifted deliveries. Boosted by Sunday Night Football, The Voice and its new hit drama series The Blacklist, NBC thus far has enjoyed remarkable consistency in a season otherwise marked by ratings eccentricities. Compared to the first 10 weeks of the 2012-13 campaign, when NBC carved out a similarly large lead over its rivals, the Peacock is flat in C3. The network is also getting the most mileage out of the metric, improving three-tenths of a ratings point from an average 2.7 live-plus-same-day delivery. Runner-up Fox is also the season’s most improved network, growing 10 percent in the demo from its year-ago 2.0 C3 average. Upon conversion to the currency, Fox also tacked two-tenths of a ratings point onto its 10-week L+SD average. Both CBS and ABC slipped one-tenth of a point from their respective year-ago averages. On a percentile basis, the CW laid claim to the biggest increase to date, improving 17 percent to a 0.7 rating. While veteran series are doing much of the heavy lifting, each broadcast net can lay claim to at least one new hit. Chief among these is The Blacklist, which through its first nine episodes is averaging a 3.5 in the dollar demo—a jump of four-tenths of a point versus its L+SD average

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NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break



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