/// Mirriad, the Company That Wants to Automate Product Placement, Gets Some High-Profile Help

December 19, 2013  |  All Things Digital


You don’t want to watch ads. But if the ad is inserted directly into the thing you want to watch, you’ll put up with it. You might even like it. That’s the premise behind product placement, which is a very old idea. Now Mirriad is trying to update the concept, by digitizing it, and creating a marketplace that lets advertisers and content owners make deals on the fly. That means that in theory, if Coke wanted to insert some cans into reruns of “NCIS,” it could cut a deal with CBS, using a Web dashboard, and you’d never know that Mark Harmon was guzzling something else the first time around. Mirriad isn’t the first company to layer digital images onto video — if you’ve watched sports on TV over the last decade, you’ve seen it all the time, from the first-down markers on NFL games to the rotating billboards behind home plate in baseball games

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Mirriad, the Company That Wants to Automate Product Placement, Gets Some High-Profile Help

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