/// Tristan Walker’s Next Act: Building a Procter & Gamble for People of Color
In his first few months as an entrepreneur in residence at Andreessen Horowitz, Tristan Walker dreamed big when it came to startup ideas. There were the seeds he planted for a new kind of bank. There was the idea for a venture aimed at tackling childhood obesity. But, then, Walker decided his best bet was to found a company that was more “authentic” to him and his experiences. What he came up with was Walker & Company Brands, a next-generation Procter and Gamble with a straightforward, if ambitious, mission: To make health and beauty simple for people of color. That’s what he told me in an interview on Sunday night about his new company, which has raised $2.4 million led by Los Angeles-based Upfront Ventures, with backing from Andresseen Horowitz, SV Angel, Collaborative Fund, Sherpa Ventures and the William Morris agency’s Charles King. Prior to Andreessen Horowitz, Walker ran business development at Foursquare, where he worked for nearly three years. On the surface, at least, the switch from a social-networking site to a consumer product goods company doesn’t make a whole lot of sense. But when you hear Walker talk about his reason for creating Bevel, a $29.95 a month shaving kit that is the first brand launching under the Walker & Company umbrella and accepting pre-orders today , you can understand his motivation. Here’s an edited version of our conversation. Where did this idea come from? Tristan Walker: I was at Andreessen Horowitz for about nine months and I feel personally that I spent seven months of my time there chasing problems I probably wasn’t the right guy to solve. I wanted to build a bank.
- 05/04/2016 • Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals
- 04/29/2016 • Home Depot’s CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role
- 04/19/2016 • Put Away the Selfie Stick and Live Like a Local, Urges Airbnb’s New Campaign
- 04/12/2016 • This Media Network Is Taking Its Storytelling Directly to Advertisers