/// Top Products in Two Decades of Tech Reviews

December 18, 2013  |  All Things Digital


This is my last column for The Wall Street Journal, after 22 years of reviewing consumer technology products here. So I thought I’d talk about the dozen personal-technology products I reviewed that were most influential over the past two decades. Obviously, narrowing so many products in the most dynamic of modern industries down to 12 is a subjective exercise and others will disagree. Though most were hits, a couple weren’t blockbusters, financially, and one was an outright flop. Instead, I used as my criteria two main things. First, the products had to improve ease of use and add value for average consumers. That was the guiding principle I laid down in the first sentence of my first column, in 1991: “Personal computers are just too hard to use, and it’s not your fault.” Second, I chose these 12 because each changed the course of digital history by influencing the products and services that followed, or by changing the way people lived and worked. In some cases, the impact of these mass-market products is still unfolding. All of these products had predecessors, but they managed to take their categories to a new level. Some readers will complain that Apple is overrepresented. My answer: Apple introduced more influential, breakthrough products for average consumers than any other company over the years of this column.

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Top Products in Two Decades of Tech Reviews



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