/// Indie Cable Net BabyFirstTV Taps Former Disney CEO Rich Frank for Board
Rich Frank has had plenty of high-profile gigs over the years: He was former chairman of Walt Disney Television from 1994-95, president of the Academy of Television Arts and Sciences, and president of Paramount's TV group. It's an impressive resume. His new gig, however, is much different—board member for BabyFirstTV, a little cable network for kids that just broke the 40 million home distribution mark recently (the channel is on Dish, Comcast, U-Verse, and a la carte with Time Warner and Charter). It is an unstable time to be a new television channel, especially an independent one—cable operators are fighting networks for every dime, so BabyFirst's growth in that environment is notable. “I've had a lot of experience in the past with starting the E! Channel and the Disney Channel and I know how hard it is to get a channel launched today; there are a lot of women's channels and a lot of kids' channels,” Frank told Adweek. “But while this is an educational, structured channel for children, the real advertisers for this were reaching out to moms.