/// Audi Revs Up Another Super Bowl Spot

December 13, 2013  |  Media Week

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the year’s highest-rated broadcast. According to Loren Angelo, director of marketing, Audi of America, the automaker has landed the plum A position in the commercial pod that airs immediately after the halftime show. While Angelo is keeping details about the creative under wraps, he did say that the long-form spot will showcase the 2015 Audi A3 sedan , a luxury compact designed to compete with the Mercedes-Benz CLA. Priced to appeal to younger, first-time car buyers (the MSRP is $29,900), the A3 sedan will be the first member of the manufacturer’s revamped line to appear in showrooms. After arriving in the spring, the sporty four-door will be joined later in the year by diesel, hybrid and convertible models. As it did with last year’s “Prom” spot and the 2012 “Vampire Party” execution, Audi will make the A3 ad available shortly before the Super Bowl kicks off. “We’ve had a great deal of success with doing advance releases,” Angelo said. “We get much greater attention from the American audience when we put it out there ahead of time. The social sharing that takes place gets us greater attention and advance buzz.”

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