/// Web Video Startup Ooyala Raises $43 Million

December 11, 2013  |  All Things Digital

iStockphoto | dny59 We saw a smattering of ad tech IPOs this year, and there are a bunch of companies  that are supposedly lined up for next year. Here’s one you likely won’t see going public in 2014 — at least not in the beginning of the year: Ooyala , the Web video startup. The Mountain View-based company, which had already raised $79 million, just added $43 million in new funding, all from Telstra, the Australian telco. The move which indicates Ooyala will stay private a while longer, says CEO Jay Fulcher: “I wanted to be able to go public when its the right time to, instead of having to.” If you’re not in the Web video business, you’re unlikely to know who Ooyala is, because it’s not a consumer brand like YouTube or Hulu. It handles a variety of backend video services, including distribution and ad serving, but its primary business is selling analytics about Web video usage, so video makers can figure out what kind of videos they should be serving up, and when they should be serving them. Customers include ESPN, Bloomberg and Comedy Central. Telstra, which is both a significant Ooyala customer, as well as a reseller of its service in Australia, had invested in Ooyala’s last round.

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Web Video Startup Ooyala Raises $43 Million

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