/// Fox’s National NFL Games Are the Biggest Draw on TV

December 11, 2013  |  Media Week

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9), the 4:25 p.m. NFL broadcasts once again are eclipsing the formidable Sunday night franchise. With eight games on the books, including an early-afternoon Thanksgiving contest, Fox and its America’s Game of the Week broadcast is leading the pack, averaging a whopping 27.3 million viewers and a 15.7 household rating. (Unlike the vast majority of general entertainment programs that are structured around the adults 18-49 and 25-54 demos, guarantees for NFL games and big-ticket sports in general are made against household ratings.) With one final national game (Packers-Cowboys, Dec. 15) set to kick off before the NFC playoffs begin, Fox is up 9 percent in total viewers and 8 percent in the HH rating metric. CBS’ late-game package is also putting up huge numbers, averaging 26.7 million total viewers over the course of eight broadcasts, while notching a 15.3 HH rating

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Fox’s National NFL Games Are the Biggest Draw on TV


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