/// Siri Gets Serious, Microsoft Gets Its Mojo Back and Everything Gets Encrypted in 2014

December 6, 2013  |  All Things Digital


If it’s December, it’s time to start predicting what’s going to dominate the headlines and trends of 2014. I make it a point every year to sit down with Mark Anderson, an industry analyst and CEO of Strategic News Service, and get an early look at the predictions he makes in a speech at an annual dinner at the Waldorf Astoria Hotel in New York. As with previous rounds of predictions he has made (See 2011 , 2012 and 2013 ), some already make sense if you’ve been paying attention to the way things are going, and will become more pronounced in the year ahead. Others are a little more surprising. Siris head into silos. There will be more products like Apple’s Siri, and they’ll spread out and dive deep into vertical markets. Current voice-recognition products are sitting in the range of 60 percent to 80 percent accuracy, which is still too frustrating to be effective for daily use. “You still get a lot of Siri jokes,” Anderson says. “But as that rate approaches 90 percent and above, they’ll get more useful and start appearing in industry-specific products.” Customers will start trusting these systems more. Visualization goes mainstream. As more companies spin up efforts to harness the capabilities of big data and analytics, making the results more useful will become a higher priority. That’s going to bring a new emphasis on visualization tools. “Let’s stop talking about Big Data and start talking about seeing data. We haven’t yet had any big improvements in ways to help us use all this data we’re gathering.” Price rules consumer electronics

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Siri Gets Serious, Microsoft Gets Its Mojo Back and Everything Gets Encrypted in 2014



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