/// Like This If You Like Pandas! Facebook Says Publishers Shouldn’t Fret About News Feed Changes.
In 2011, Google changed the way it ranked websites , in an effort to punish spammers and “content farms” that showed up high in search results but delivered crummy pages. Google’s “Panda” changes had giant ripple effects throughout the Web: Ask Demand Media , among others. This week Facebook announced that it was changing the way it ranked content in its all-important News Feed — the main page Facebook users see on their desktop and on their phones — in order to promote “high-quality content.” And Facebook said it would make things like “meme photos” harder to see. The immediate reaction from several publishers I’ve talked to this week: “This is Facebook’s Panda.” But if that’s the case, then who is Facebook trying to punish? And why does Facebook care about this anyway — isn’t the crucial thing that people like the stuff, and not what the stuff is? One way to get some answers is to ask a Facebook executive directly