/// ‘The Wolverine’ Helps Hype Digital HD at McDonald’s, on the Xbox One

December 5, 2013  |  Variety

Twentieth Century Fox is taking its campaign to promote Digital HD on the road. Through the drive-through, actually. The studio has secured a high-profile partnership with McDonald’s and Microsoft’s Xbox One to be the sole movie partner — in this case, “The Wolverine” — as part of the fast food chain’s month-long “One Hot Holiday”… Read more

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