/// Why Apple’s Topsy Buy May Be All About its Social TV Future

December 3, 2013  |  Media Week

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy . While many have wondered what the deal is all about, many experts believe it points in one direction: the social television space. Indeed, Apple is said to be working on a new smart TV that most industry watchers expect to be the next big hardware play from the company; Topsy Labs collects data from Twitter that potentially provides crucial insights into social media users' viewing habits. And at first glance, Apple spending $200 million for a social media data company seems baffling, and there has been a wide range of speculation about what it means.

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