/// TNT Scares Up Big Business With Mob City

December 3, 2013  |  Media Week

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a big hit with advertisers. Set to premiere on Dec. 4 at 9 p.m., the six-part limited series sold like, well, gangbusters in the upfront. Among the more prominent Mob City sponsors are Acura, DirecTV and Sony Pictures, which is using the show as a launch pad for its upcoming theatrical American Hustle. In conjunction with Turner’s integrated marketing unit, Acura has developed two 60-second vignettes designed to play off the elegant trappings of the Mob City milieu. But for a brief glimmer of the Acura logo at the beginning of each spot and a blink-and-you-missed it glamour shot of the 2014 MDX crossover SUV at the tail end, the content is wholly devoted to the show itself.

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TNT Scares Up Big Business With Mob City



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