/// One of the Year’s Most Addictive Mobile Games Doesn’t Seem Like a Game At All
It’s inevitable: When I tell people I write about videogames, someone almost always asks, “What should I play?” Since I’m not a reviewer, there are plenty of games I haven’t played, but I always have at least one game on my phone ready to be shown off; recently, that game has been an unusual one. Clumsy Ninja , which game studio NaturalMotion first demoed at Apple’s iPhone 5 event in September 2012 , finally made it to Apple’s U.S. App Store a few weeks ago, and since then it’s been on a tear. “This is not designed to be a hardcore monetizing game,” NaturalMotion CEO Torsten Reil told me in a pre-launch interview. Well, oops? It is monetizing well — so well, in fact, that it broke into the top-25 iOS grossing apps chart within three days of its launch. At the time of this writing, it peaked at #14 overall on Tuesday and has been hovering between the high teens and low 30s since then, according to App Annie (registration required). (As for what that means in real money terms: According to one report from Distimo, the top-10 grossing apps make at least $47,000 per day . Even if the app never crosses the magical top-10 barrier, that’s still a lot of dough.) So why does Clumsy Ninja monetize so well?
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