/// Grokker Gets $5.5 Million to Build Out Expert Video Network — Here’s Founder Lorna Borenstein (Video)

December 2, 2013  |  All Things Digital


Last week, I talked to Lorna Borenstein, the former eBay and Yahoo exec, who has just launched a video network aimed at consumer interests using “experts,” called Grokker. She’s recently gotten about $5.5 million for the startup, largely from Khosla Ventures, as well as First Round Capital’s Josh Koppelman and angel investor Ron Conway. Grokker has been aiming initially to offer the “best content in cooking, yoga and fitness from chefs and teachers worldwide,” moving into an increasingly hyperactive arena, with all kind of efforts to take advantage of the explosion of video use by consumers and the move of increasing amounts of advertising there. While a lot of the video action has been centered on Google’s YouTube, the experience there for both consumers and creators of such videos has been haphazard to say the least — making it difficult to surface and discover the best content in the life-long learning space. There have been a number of different efforts in the space to fix that, such as the recently released Curious.com , for life-long learning, and food-focused Tastemade . Borenstein herself founded Grokker after she had a frustrating experience in searching for good yoga videos while on vacation, even when she was willing to pay for them. After examining the landscape, she also found the purveyors of such services also had a hard time reaching those interested in what they had to offer. Thus, she decided to put together the such “passions” — topic areas will grow with time — with the passionate. Here’s a video interview I did with Borenstein last week about Grokker, including ideas on how best to monetize the audience she hopes to create:

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Grokker Gets $5.5 Million to Build Out Expert Video Network — Here’s Founder Lorna Borenstein (Video)


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