/// Comcast Pushes VOD Reruns Into the C3 Window

December 2, 2013  |  Media Week

In yet another move by the cable industry to measure the kind of viewing that has driven success at Netflix and Hulu, Comcast and Nielsen have joined forces to measure video on demand content across the former's TV Everywhere services—including old episodes. The pact has been in the works for a while , but today was formally announced. Traditionally, three days' worth of advertisements for DVRed shows are included in Nielsen's standard viewing measurement, C3. But this new tool would keep track of fast-forward disabled ad deliveries for VOD that comes in via a cable provider—in this case Comcast, but potentially much more of the industry, if the tool works and appears attractive to buyers. It's called ODCR, or On-Demand Campaign Ratings, joining Online Campaign Ratings (OCR), Cross-Campaign Ratings (XCR) among the company's new and upcoming tools for capturing viewer data. There's also a mobile tool in the works .

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Comcast Pushes VOD Reruns Into the C3 Window


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