/// Comcast, Nielsen Unveil Plan To Get More Ad Money From Video On Demand

December 2, 2013  |  Variety

More couch potatoes have turned to the TV-watching behavior known as “catch-up viewing.” Now, in an effort that could expand the ways advertisers pay for TV, Comcast wants to wring more cash from the process. While using video-on-demand to try a show that has gotten buzz on Twitter or to check out a few recent… Read more

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